Somehow the author manages to generate nine laws of influence from. It provides a straightforward framework for you to use in order to use persuasion ethically and effectively. The science of influence is an intelligent, practical, entertaining, and provocative guide. Download it once and read it on your kindle device, pc, phones or tablets. When i first saw this title, i was afraid of it, thinking, like some other people out there, im sure, that the word influence as a noun or verb is often synonymous manipulation or manipulate, respectively. Author kevin hogan teaches the skills of persuasion drawn from techniques as diverse as hypnosis. The laws of persuasion are the foundation of the persuasion process. Covert persuasion ebook by kevin hogan 9780470893265. This knowledge will empower you to improve loving relationships, get the best price on an automobile. He is the author of 12 books including bestsellers such as irresistible attraction. The psychology of persuasion kindle edition by kevin hogan. In chapter three you will learn the nine laws of persuasion in the. Photos appear under license agreements with stockexpert, istockphoto and prphotos. Author kevin hogan teaches the skills of persuasion drawn from techniques as.
Order books in bulk purchase kevin hogans books affiliate signup affiliate login promotions policy. What else are people saying about kevin hogan, body language, influence, persuasion, professional speaking, coaching, mentoring. Psychological tactics and tricks to win the game by hogan, kevin, speakman, james isbn. Author kevin hogan teaches the skills of persuasion drawn from techniques as diverse as hypnosis, neurolinguistics, the bible, and successful salespeople throughout history. Please post your critiquescommments on the required readings below.
Kevin hogans science of influence is about how to influence people, in work or daily life. Personal growth, persuasion, sales and marketing, mindbody, hypnosis, nlp and relationships. After you read this book you will immediately understand why people say no to you and learn how to turn that no into a. As a special bonus, you are receiving this massive, informationpacked ebook. He is best known for his international bestselling books and the psychology of persuasion. In the following video by kevin hogan, he explains which magic words are the most effective in the fine art of persuasion. Kevin hogan is the author of nineteen books including his most recent.
The study of persuasion, compliance, and change has advanced, and the pages that follow have been adapted to reflect that progress. I read the sales classic literature written fifty years ago or more. The 12 universal laws of power persuasion by kurt w. Taped live in a beautiful television studio at a fortune 500 company, kevin hogan gives you the foundation for persuasive communication. They will tend to move away from the behaviors they perceive those in other groups are doing. Understanding precisely what they are thinking is the first step. Kevin hogan s book, the psychology of persuasion, published by pelican publishing company in 1996.
Those who are making a pitch may use any of these seven big and powerful persuasion words. First written by kevin hogan in 1996, the psychology of persuasion is an outstanding book on not just sales, but about general persuasion and influence. Kevin hogan the science of influence how to get anyone to. I found the examples humorous and enjoyable though. Covert persuasion is his latest work that combines kevin s masterful practical insight and practices yes, this is one where i can actually go apply it immediately. Hogan has taught persuasion and influence at the university of st. He has acted as a body language expert to cosmopolitan,selling power, womans world,first for women,in. A gf first lent me kevin hogans best selling psychology of persuasion 18 mths ago as my introduction to his writing and work. It is designed so that a listener gets a sense of immediate connection with him and is constantly on the edge to know more. You are going to learn and be able to walk away with everything youve ever wanted to know about persuasion techniques, gaining compliance, making the. For more information about wiley products, visit our web site at library of congress cataloginginpublication data. How to persuade others to your way of thinking by kevin hogan isbn. Kevin hogan, influence expert, has tested, studied and developed innovative principles that govern the science of influence. In the past decade he has become the body language expert to the wall street journal, abc, fox, the bbc, the new york times, the toronto sun.
The science of influence books that can change your life. Mind access demands you utilize the information in this book with the highest degree of. The purpose of this book is to reveal to you all of the sig ni. I always urge clients to read kevin hogans material. Kevin hogan has written that rare howto book on the topic of persuasion that is rooted in current psychology research. Kevin hogan, body lanuage expert, tinnitus, influence. Hogan holds a doctorate degree in psychology and has studied extensively in the fields of influence, hypnosis, and nonverbal communication. This book is a treasure trove of ideas you can use to turn a no into a yes almost instantlyin any sales situation.
I urge you to persuade yourself to buy this book and everything hes ever written. How to use the six laws of persuasion negotiation strategies. If youve never heard about him, dont worry if youre interested in covert hypnosis and persuasion in general, you will soon enough a good start is to read this post. He has acted as a bodylanguage expert for cosmopolitan, selling power, womens world, first. How to persuade others to your way of thinking kevin hogan using techniques from hypnosis, neurolinguistic programming, the bible, and the greatest salespeople in history, hogan empowers you to improve all areas of your life. The psychology of persuasion is about preparing yourself to sell and adjusting.
Everyday low prices and free delivery on eligible orders. Hogan expands cialdinis number of persuasion principles laws from six to nine and fills the book with examples to teach. Expert author kevin hogan turns the enigmatic art of influence and persuasion into a science anyone can master. He is best known for his international best selling book, the psychology of persuasion. This can also include one on one communications and negotiations as well as platform presentations. Secrets of personal magnetism and the psychology of persuasion. Kevin hogan is a public speaker and corporate trainer. Articles by and about him have appeared in success. After you read this book you will immediately understand why people say no to you and learn how to turn that no into a yes from that moment on. He teaches, trains, and speaks about persuasion, influence, body language, emotional intelligence, communication, and motivation. Experts in their fields are given the green light to ask kevin hogan anything.
Psychology of persuasion speaker directory kevin hogan. Whether you are a leader in business, own your own business, or are a salesperson, you cannot successfully gain compliance without knowledge of the laws of persuasion. Laws of persuasion chapter 3 from the psychology of persuasion, kevin hogan, pelican publishing co. Coffee with kevin hogan is one of the most widely passed along newsletters in the world. The first nine laws are discussed in the book, the psychology of persuasion. Hogan expands cialdinis number of persuasion principles laws from six to nine and fills the book with examples to teach you how to use them and scores of influence methods and techniques. Feb 28, 2002 kevin hogan and william horton not only reveal what compels people to buy, but also explain exactly how to tap into those desires. Using the authors ten laws of selling, based on hogans nine laws of persuasion, a wellprepared salesperson can virtually guarantee a. The 7 magic phrases of persuasion youll learn how to use 7 phrases and questions that have been shown to dramatically reduce resistance and.
Influencing human behavior 6 understanding and changing what another person is thinking. Persuasion is the ability to influence thoughts and actions through specific strategies. Hogan expands cialdinis number of persuasion principles laws from six to. Tactics and tricks to win the game by kevin hogan and james speakman. This is part 1 of the series, containing the first 12 cds plus a giant manual on pdf. Covert hypnosis is an attempt to communicate with another persons unconscious mind without informing the subject that they will be hypnotized. Apr 03, 2009 persuasion and influence words that change minds with kevin hogan to hire kevin hogan as a speaker for your next event. The nine unconscious laws of persuasion page 33 chapter four 21st century selling model. As a student at the university of wisconsin, i have been able to utilize the tools and skills which are included within the book to increase my grades on papers and speaking assignments. His new book,the science of influence,will now be at the top of the required reading list for all my sales training and coaching clients.
Kevin hogan and william horton not only reveal what compels people to buy, but also explain exactly how to tap into those desires. Kevin hogan is the author of 19 books, including the international best sellers the psychology of persuasion. The laws are always very fun to point out in daily life though and im sure that we have all employed each one at some point in our lives. Using the authors ten laws of selling, based on hogan s nine laws of persuasion, a wellprepared salesperson can virtually guarantee a successful sale, every time. The psychology of persuasion kindle edition by hogan, kevin. Persuasion and influence words that change minds with kevin hogan to hire kevin hogan as a speaker for your next event. Kevin has written ten books including the psychology of persuasion, selling yourself to. It is not encouraged to read all of them, but only those related to the field you desire to improve in. The science of influence isbn 9780470634189 pdf epub kevin. There are six laws that make up the laws of persuasion, which describe how most people respond to certain. The amazing secret of the science of influence is its simplicity. How to persuade others to your way of thinking and talk your way to.
Professor robert levine, author of the power of persuasion. Access, is identifiable as the body of research that kevin hogan has experienced. Thomas management center and is a frequent media guest. Boot camp is going to help you gain the most advanced techniques of influence and persuasion. Persuasion iq quizzes, new research you can apply today to your selling toolbelt.
The psychology of persuasion kindle edition by hogan. Kevin is a dynamic, wellknown international public speaker, consultant and corporate trainer. About the author kevin hogan is the author of 11 books, including the international best seller the psychology of persuasion. Kevin hogan international speaker, body language and. To master this skill, it is necessary to understand some basic principles, called the laws of persuasion.
This reading list is a complete inventory of books that can be helpful in your quest to gaining and maintaining power. This can be accomplished by written media, spoken media and audio visual media. Using techniques from hypnosis, neurolinguistic programming, the bible, and the greatest salespeople in history, kevin hogan teaches you the skills of persuasion. Some content that appears in print may not be available in electronic books. One of the most outstanding tools author kevin hogan offers you in this selfhelp guide is the opportunity to plan your. In addition to an overall update of the material, i have included a new feature that was stimulated by the responses of prior. Persuasion appeals to the emotions and to fear and to the imagination. Oct 19, 2010 kevin hogan has written that rare howto book on the topic of persuasion that is rooted in current psychology research.
The book builds on the terrific work that cialdini has done and reported in his books, which any student of influence will also buy and study. Kevin hogan ebooks epub and pdf downloads ebookmall. People will tend to comply with, behave similarly and aid those that they perceive to be part of the same groups they are part of. Convincing requires a spreadsheet or some other rational device. Use features like bookmarks, note taking and highlighting while reading the psychology of persuasion.
Jul 30, 20 the 7 magic phrases of persuasion youll learn how to use 7 phrases and questions that have been shown to dramatically reduce resistance and reactance, increase rapport and connection and cause. Kevin hogan is generally agreed to be the nations leading body language expert. A gf first lent me kevin hogan s best selling psychology of persuasion 18 mths ago as my introduction to his writing and work. The science of influence library by kevin hogan, psy. The seven most powerful words change peoples minds. It is a term largely used by proponents of neurolinguistic programming nlp, a pseudoscientific approach to communication and interaction the objective is to change the persons. The psychology of persuasion is a book with a value well over double its weight in gold. How to persuade others to your way of thinking,as well as irresistible attraction. How to persuade others to your way of thinking will show how to ethically direct others toward your point of view.
The psychology of persuasion selling and persuasion techniques. How to persuade other to your way of thinking, covert persuasion, and irresistible attraction. Kevin hogan has a doctorate in psychology and is the author of eight books including the psychology of persuasion. He is best known for his international best selling books, and the psychology of persuasion. Magic words of persuasion with kevin hogan youtube. First, we now know more about the influence process than before.
Find out the very latest in human behavior, personal development, wealth building, goal acquisition, body language and of course persuasion and influence. I think that most of these laws of persuasion are not anything new to anybody who has done some reading on social psychology. When someone resonates with another at a level of uniqueness or proxemically shared experience they feel compelled to comply with the other. Covert persuasion is his latest work that combines kevins masterful practical insight and practices yes, this is one where i can actually go apply it immediately. Covert hypnosis, along with the science of influence, the psychology of persuasion, talk your way to the top, can. May 25, 2015 the purpose of this book is to reveal to you all of the sig ni. It is the authors greatest hope that you will use this powerful information for your bene.
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